Personal Care

Client: Schick, Milford, Conn.
Introduction: January 2004
Producer: Tremore Inc., Tinton Falls, N.J.
Schick is touting the four blades in its Quattro razor on all in-store materials, including this shipper.

"I know it's only a simple PDQ tray display, but when you look at as many displays as I do, it's sometimes the small, subtle details that make one stand out.
     The Gold Bond designers have produced a unit with two small features that indicate to me that they actually have looked at retail store situations.
     First, a tiered effect helps to avoid the "boxy" look so many PDQs have. It also separates the powder types.