When Packaging Innovation Reshapes a Category New packaging formats can help marketers boost market share. P-O-P Producers Affected by Material Price Increases Packaging Strategies: The Art of the Shipper Selling better with graphics on shipping cases, trays and multi-packs Shelf Impact + Product Protection Packaging expert Jim Peters looks at some creative package designs from Hershey Foods, Cadbury Adams and Nokia The Benefits of High-Visibility Packaging The Nuts & Bolts of P-O-P An exclusive, eight-course overview of the materials, technologies and processes used in the design and manufacture of displays Wegmans Brightens Private-Label Coffee Packaging Miracle-Gro Packaging: Not A Garden-Variety Identity QuickBooks Carton Secure Yet Interactive If packaging is to be effective in club stores, it must catch consumers' interest yet deter theft 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. First Previous 16 17 18 19 20 Next Last
