Packaged Foods

Product: PREPCO (Prepared Products Co.) Fresh Gourmet Croutons
Number of displays: Exact figures not available; product delivered to "thousands" of stores.
P-O-P company: Georgia-Pacific Containerboard & Packaging Division, Atlanta, Ga.
Distribution: Grocery stores
Introduction: October 1990
Duration: Temporary
Construction: Corrugate
PREPCO's carton eliminates the need for signs and stands out among the produce.

Advertiser: Campbell Soup Co., Camden, N.J.
Producer: Merchandising Display, Englewood Cliffs, N.J.
Objective: As part of Campbell Soup's largest promotional program, the marketing goal was to promote collecting soup labels at back-to-school time.

Advertiser: Colombo Yogurt, Andover, MA
Producer: MCA Co., Massillon, OH
Objective: To increase yogurt sales at the retail store level by incorporating a signage system in an existing fixture that frequently was unnoticed by shoppers. The high-arking extruded system allowed for instant identification for the product stored below.