Packaged Beverages

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Product: Bottled water
Number of units: 4,000 shelves
P-O-P company: Display Technologies, College Park, N.Y.
Distribution: Supermarkets
Introduction: April 1998
Duration: Permanent
Construction: High-impact polystyrene
A real space-saver, Naya's new stackable rack squeezes product into unused areas.

Product: St. Ides Special Brew
Number of displays: 150,000 posters; 25,000 static clings
P-O-P companies: LithoGraphix Inc. (poster printing), Los Angeles; Cromwell Design (cling design), Royal Oak, Mich.; E&G Printing Co. (cling printing), Madison Heights, Mich.; Wentcott Displays (cling finishing), Detroit
Distribution: Off-premise retail accounts
Introduction: May 1998
Duration: Temporary
Construction: Paper stock (posters), vinyl (clings)

TLP
Lipton Babe
Thomas J. Lipton Co.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

J. Brown/LMC Group
Austin, Nichols & Co.

Ferolito Vultaggio & Sons
Comments: The distinctive shape of this cooler barrel helped introduce the marketer's new package design.