Packaged Beverages

Client: Krispy Kreme Doughnut Corp., Winston-Salem, N.C.
Producer: Decision Point Marketing, Winston-Salem, N.C.
Marketing Objective: The client wanted to introduce fresh bean coffee to customers at bakery counters. A solid mass of real coffee beans encased in clear acrylic creates the backdrop.

Client: Pepsi-Cola Co., Somers, N.Y. Producer: The Display Connection Inc., Moonachie, N.J. Marketing
Objective: The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.

Location: Foodservice outlets for Dr Pepper/Seven Up Inc., Dallas
Display Description: 7 UP trademark cup countercard and Dr Pepper phone card countercard
Objective: To build trade customers' and bottlers' overall fountain volume by increasing brand awareness and purchase at the point-of-sale. To provide off-the-shelf, stock P-O-P that communicates a consistent brand image and message to consumers through unique and affordable vehicles.
Introduction: January 1998

Product: Cool Cow dairy drink
P-O-P companies: SOHO Advertising (co-design with client), New York; Instant Promotions on Package (printing of neck hanger), Stamford, Conn.; A.J. Bart (printing of comparison chart), Brooklyn, New York; D & L Offsetting (printing of "Today" show shelf talker), New York
Distribution: Supermarket chains in Connecticut, New Jersey and New York
Introduction: November 1997
Construction: Plain and laminated posterboard
A sign and a neck hanger are part of the P-O-P elements supporting the introduction of Cool Cow.

Client: Pepsi-Cola, Somers, N.Y.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To increase Pepsi product sales. This P-O-P was a tie-in with Hershey and Doritos to present a Halloween Party theme retro to the '60s look. Designed to be flexible, it is two-sided and can be set up as a 6-foot by 10-foot walk-through house or as two units, a 10-foot-wide aisle spanner and a 6-foot-wide lobby display.