Packaged Beverages

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: September 2003
Producer: Zipatoni, St. Louis
Frodo and Gandalf standees are part of the LiquidLoot promotion, which ties Dr Pepper/Seven Up to the DVD release of "The Lord of the Rings: The Two Towers."

Client: Blue Sky Co., Corona, Calif.
Introduction: March 2003
Number of displays: 500
Construction: Black powder-coated wire with 18 point tag graphics
Distribution: National convenience stores and supermarkets
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: A functional beverage, Blue Sky launched its Blue Energy drink in this rack to establish secondary placement in the cold box area without stealing space away from another brand.

7 UP P-O-P features "Lord of the Rings" characters

Product: All-Natural Teas
Number of displays: 2,500 shippers; 500 bamboo bins
P-O-P company: Designed in-house; built in China
Distribution: All major natural food distributors nationwide
Introduction: June 2003
Duration: Temporary (shipper); Permanent (bamboo bin)
Construction: Corrugated (shippers); Bamboo (bin units)
Set-up: Retail staff