Packaged Beverages

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.

Client: Cott Beverages USA Inc., Toronto
Products Promoted:
Objective: To produce a profitable volume lift by gaining consumer awareness of Lucky soda through implementation of a summer BBQ cross-promotion partnership with various marketers. The Talker Pockets and BBQ Planner Cards identify participating items and bundle products with easy recipes and tips.
Introduction: June 1998
Construction/Materials: Talker Pocket narrow profile literature holder for attachment to pricing channel, PVC vinyl

Client: PepsiCo., Somers, N.Y.
Product Promoted: Pepsi
Objective: To get Little League players to drink Pepsi products.
Construction/Materials: FDA food-grade high-density polyethylene
P-O-P Company: Kooler Kraft International Corp., Roswell, Ga.

Client: Palomar Mountain Spring Water, San Diego
Products Promoted: Palomar Mountain Spring Water Superbowl Sponsorship Sweepstakes
Objective: To introduce the promotion to consumers in California, with a tie-in of Superbowl tickets to winners and a grand prize of a Ford Super Truck.
Construction/Materials: Corrugated
P-O-P Company: Focus Packaging & Display Group, San Diego