Packaged Beverages

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To provide the client with a vehicle to secure additional placement in-store. The unit was designed to be more attractive than the standard "cooler on a stand."
Introduction: October 1998
Construction/Materials: Corrugated plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This piece enables the client to offer the visibility and brand-building power of neon signage at a much reduced cost.
Introduction: January 1998
Construction/Materials: Aluminum, plastic, polycarbonate, vinyls and fiberoptic pegs
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.

Client: Kraft Foods, Beverage Division, Rye Brook, N.Y.
Product Promoted: Kool-Aid
Objective: To create a Kool-Aid display that stocks 33 percent more product than previous versions in a slightly larger footprint -- just 10 percent more space.
Introduction: February 1998
Construction/Materials: Injection-molded styrene, corrugated panels, metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Kraft Foods, Beverage Division, Rye Brook, N.Y.
Products Promoted: Crystal Light 8- and 12-quart canisters
Objective: To create a display that stocks 25 percent more product than previous versions in just a slightly larger footprint and to create graphics that dramatically highlight the product's benefits.
Introduction: February 1998
Construction/Materials: Injection-molded styrene, corrugated panels, metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Coca-Cola Co., Atlanta
Products Promoted: 20-ounce Coca-Cola products
Objective: To secure incremental placements for a single-serve refrigerated merchandiser at the checkout counter in convenience and petroleum outlets. The small footprint (34 inches wide by 16 inches deep) of the Pop-Up Cooler in high traffic areas generates significant impulse sales and high product turnover.
Introduction: March 1998
Construction/Materials: Vacuum-formed plastic, sheet metal components and a refrigeration system

Client: Mistic Brands Inc., White Plains, N.Y.
Products Promoted: Snapple and Mistic beverages
Objective: To gain incremental impulse sales by reinforcing brand presence on the wall and counter of retail stores.
Introduction: July 1998
Construction/Materials: Vacuum-formed styrene, lithography, silkscreening
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To supply high-quality menuboards that help Pepsi "lock in" long-term business in food and beverage service chains.
Construction/Materials: Aluminum, plastic, polycarbonate and vinyls
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.