Packaged Beverages

Get Ready to Dance the Night Away!

Product: Mr. Coffee and Mr. Filter coffee filters
Number of displays: 30,000 floorstands/side wings
P-O-P companies: Henschel-Steinau Inc.,Englewood, N.J.; Rock-Tenn Co., Winston-Salem, N.C.
Distribution: Supermarkets, drugstores, military commissaries
Introduction: January 2001
Duration: Temporary
Construction: Corrugated, molded plastic
New P-O-P is providing a wakeup jolt for Sunbeam's Mr. Coffee and Mr. Filter coffee filter brands.

Product: Evian Nomad bottled water
Number of displays: 2,400 floorstands, 10,000 cooler shelf racks
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Convenience stores
Introduction: December 2000
Duration: Permanent
Construction: Powder-coated wire
Display set-up: Direct store delivery network
This wire floorstand's design and colors help gain visibility for Evian Nomad in convenience store channels.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This wire rack for A-B's 180 energy drink is just one of the many P-O-P pieces that were created to provide wholesalers with the tools they need to penetrate on- and off-premise accounts.

Product: Multi-serve apple juice and juice boxes
P-O-P company: Ryan Partnership, Westport, Conn.
Distribution: Mass merchants, supermarkets
Introduction: March 2001
Duration: Semipermanent
Construction: Corrugated, paperboard
The graphics on the header card for the Mott's apple juice promotion coordinate with the on-pack graphics.