Packaged Beverages

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This wire rack for A-B's 180 energy drink is just one of the many P-O-P pieces that were created to provide wholesalers with the tools they need to penetrate on- and off-premise accounts.

Product: Multi-serve apple juice and juice boxes
P-O-P company: Ryan Partnership, Westport, Conn.
Distribution: Mass merchants, supermarkets
Introduction: March 2001
Duration: Semipermanent
Construction: Corrugated, paperboard
The graphics on the header card for the Mott's apple juice promotion coordinate with the on-pack graphics.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
Since a lot of product in the energy drink category is sold in single-serve cans that are cold, this cooler bin serves as an eye-catching unit for secondary placement.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This backbar piece was designed to communicate the energetic nature of A-B's new 180 drink.

Client: South Beach Beverage Co., Norwalk, Conn.
Distribution: Convenience stores
Size of Run: 4,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Semi-Permanent, Convenient Store Retailer
Objectives: The unit was designed to promote immediate consumption sales in convenience stores. The inexpensive unit is molded from polyethylene to withstand the effects of holding ice to keep the product chilled. As part of a comprehensive P-O-P package, it has been received enthusiastically by distributors and stores.

Client: Illy Espresso, Elmsford, N.Y.
Distribution: High-end retail environments
Size of Run: 500
Producer: Smyth Cos. -- Displays, St. Paul, Minn.
Division: Semi-Permanent, Grocery and General Merchandise Products: Containerized and Processed Foods
Objectives: Illy wanted to expand its high-end retail presence through a promotional offer and a merchandising program. This display successfully creates a billboard effect in stores via the prominent header as well as through the effective arrangement of product packages.