Packaged Beverages

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Dos Equis Bottle Glorifier
Marketer: Labatt USA
Producer: Flair Display Inc., Bronx, N.Y.
In order to increase consumer awareness of both Dos Equis flavors, this unit leverages the stronger flavor to gain increased trial of the other. It also provides strong visual reinforcement of the XX brand identity. This unit is molded urethane with screenprinted and die-cut graphics.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday Favourites
Marketer: Cadbury Beverages Canada Inc.
Producer: Vectra Marketing Group Inc., Richmond Hill, Ontario
This display was designed to motivate consumer impulse purchases and drive incremental sales. The ease of assembly of the five-piece die-cut display provided the opportunity to boost display activity in all major chains across Canada.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Icee Bear Standee
Marketer: The Icee Co.
Producer: Mirro Products Co., High Point, N.C.
This display was designed to increase awareness of Icee in the Kcafe restaurants within Kmart. (Kcafes are typically located at the side of the store.) Icee is an impulse item that relies heavily on the visual P-O-P trigger to remind consumers of its availability.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Ice Cap Display
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.
This display, made of clear PETG and vacuum-formed, was designed for non-traditional accounts. It holds five 20-ounce bottles, thus ensuring the promotion of five brands in one display. The unit's dimensions enabled it to be placed on countertops, salad bars, buffet areas and fountain areas. One Coca-Cola bottler utilized this display in an NFL Stadium.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Flavors BBQ End Aisle
Marketer: Pepsi Cola Co.
Producer: The Display Connection Inc., Moonachie, N.J.