Packaged Beverages

System rotates four messages in sequence

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.

Client: PepsiCo, Purchase, N.Y.
Producer: The Display Connection, Moonachie, N.J.
Comments: This compact but sturdy corrugated unit features double wall construction with aluminum tubing shelf supports. A battery-operated, microchip-based listening station allows consumers to sample 20-second samples of music for a custom CD offered during the promotion.

Client: Schwarz Worldwide, Atlanta
Producer: Joliet Pattern, Joliet, Ill.
Comments: Designed for self-service beverage centers in McDonald's restaurants, this vacuum-formed PETG bottle employs the twisted straw/french fry synergy icon of Coke/McDonald's. Two sets of art -- distorted and non-distorted -- allow for a molded front and flat back, which means the bottle can hang anywhere in the store or store window.