Packaged Beverages

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Client: Dr Pepper/Seven Up Inc., Plano, TexasComments: The roster of Dr Pepper's new displays for 2002 includes this six-pack rack featuring wood construction and casters for easy mobility.Introduction: Spring 2002
Construction/Materials: Wood, casters, laminated side graphics, 24-pt. board header
P-O-P Company: Universal Display & Fixture Co., Lewisville, Texas

Client: Tetley USA, Shelton, Conn.
Products Promoted: Green tea blend
Comments: This pre-packed shipper was designed to introduce Tetley's Green Tea in an economical display that showed as many facings as possible.
Introduction: July 2001
Size of Run: 750
Distribution: Supermarkets
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, Los Angeles

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: Snapple Beverage Group, White Plains, N.Y.
Products Promoted: Snapple beverages
Comments: These interlocking case stackers can be configured to fit a variety of store environments. Each stacker has four Snapple labels, while optional Snapple and Snapple Elements header graphics allow for further branding.
Introduction: February 2001
Size of Run: 2,500
Distribution: Convenience stores and delicatessens
Construction/Materials: Medium-impact styrene, gloss-coated paper tubes, litho mounted on chipboard header

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Snapple Beverage Group, White Plains, N.Y.
Comments: Snapple produced four different neon signs and two neon face-lit clocks to build awareness for its Snapple beverages and new Venom energy drink.
Introduction: May 2001
Size of Run: 3,350
Distribution: C-stores, supermarkets
Construction/Materials: Neon, wire, backlit panels, face-lit graphics
P-O-P Company: Array Marketing Group, KCS Industries Division, Los Angeles

Client: The Coca-Cola Co., Atlanta
Comments: Graphics that highlight POWERade's "P" icon give this sleek display a unique appearance. It accommodates all of the beverage's package sizes.
Introduction: January 2002
Construction/Materials: Vacuum-formed plastic, litho-printed header, wire, steel tubing
P-O-P Company: Profitmaster Displays, Atlanta

P-O-P for the Pepsi Twist in-store marketing campaign included this mini pole sign and banner.
Producer: Tracy Locke Partnership, Wilton, Conn.