Office Supplies

Client: 3M Products
P-O-P company: Display-Dynamics, Minneapolis

In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season.

In a wireless world, high-tech companies must reach out & touch some new customers through P-O-P

Product: Stamp booklets
Number of displays: 20,000
P-O-P company: NDI Display Ltd., Wilmslow, Cheshire, England
Distribution: Department and drug stores
Introduction: July 1994
Duration: Permanent
Construction: Injection-molded plastic
London's Royal Mail National realizes the importance of good marketing and is utilizing countertop displays to promote books of stamps.