Household Cleaners

Product: Duracell rechargeable batteries for cellular phones
Number of displays: 1,000 two-sided units; 500 three-sided units
P-O-P company: Accent Display Inc. (manufacture and co-design), Cranston, R.I.
Distribution: Mass merchants, consumer electronics, telephone and specialty stores
Introduction: February 1997
Duration: Permanent
Construction: Vacuum-formed styrene; screen-printed header

Product: Assorted Rubbermaid products
Number of displays: 1,100
P-O-P company: Menasha Packaging, Yukon, Pa.
Distribution: Supermarkets, mass merchants
Introduction: September 1996
Duration: Temporary
Rubbermaid's new floor display allows shopping from four sides for a mixture of products.

Frustrated by using all the "gadgets" on the market for dusting blinds and shutters, Louis and Michael Chiccone, entrepreneurs in the cleaning industry, have invented the Dust Maestro, which was introduced to the retail industry in January.
   Each unit wears a simulated tuxedo shirt and bowtie corrugated holder. The pieces are being displayed in a 12-count shipper that can function as a shelf display or as a part of a retail stand-up display. Zillion Media, Stockton, Calif., designed the units and Lewisburg Container, Lewisburg, Ohio, was the producer.

Vacuum & Acrylic Creations Ltd.
Pure Energy Battery Display
Pure Energy Battery Corp.

Rapid Displays
Kodak Digital Camera Counter Display
Levy & Wurz

Product: Camcorder tapes
Number of displays: 15,000
P-O-P company: Ken Kelly Creative (header), Irvington, N.Y.; Equinox Packaging (design/manufacture), Edison, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Retailers' need to merchandise different kinds of camcorder tape in a small area led to the development of two floorstands.