Household Cleaners

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.

Manufacturer: Gilmour Group, Somerset, Pa.
Objective: The design helps make a dynamic presentation for a unique hose/hose end system.
Construction: Bleached sulfate board
Introduction: June 1997
Packaging Producer: Carton Service, Shelby, Ohio; Design by SA Communication, Louisville, Ky. and Gilmour Group's Louisville Facility

Client: Eastman Kodak Co., London
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Division: Permanent, Film and Batteries
Comments: This fiberoptic sign was designed to draw attention to the new Kodak Advantix system. Light and motion are the attention-getting elements in this unit. It is composed of an aluminum cabinet, plastic corners, acrylic fiberoptics, a synchronous motor and a halogen lamp.

Marketer: Ringer Corp., Bloomington, Minn.
Objective: Ringer executives believed the product wasn't meeting sales and profit projections in its old packaging, a folding carton. The change to a paperboard drum was designed to provide a better visual display.
Number produced: 125,000
Construction: .037 clay-coated newsback and a styrene lid
Introduced: March 1997
Producer: Dorpak Inc., Cincinnati

Client: Eastman Kodak Co.
Producer: The Kimball Group Inc., Itasca, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Consumer Electronics/Photo
Intended Length of Use: 6 weeks
Production Run: 3,500
Unit Cost Range: Less than $24
Comments: This display was designed to reinforce the corporate brand identity while increasing sales of enlargements during the holiday season. Case movement of supplies to dealers in late November were up triple digits from the period a year earlier when no display materials were used.

Client: Osram Sylvania Inc.
Producer: CDA Industries Inc., Scarborough, Ontario
Category: Plastic - Home Appliances/Furnishings/Floorcoverings
Intended Length of Use: 2 years
Production Run: 750
Unit Cost Range: $100-$250