Household Cleaners

Product: Salon shears
Number of displays: 500
P-O-P company: Cormark, Rosemont, Ill.
Distribution: Beauty supply outlets
Introduction: March 1997
Duration: Permanent
Construction: Acrylic case, metal turntable, paper graphics
Available in two versions for domestic and international accounts, the Fromm International shear center makes consumer self-selection easier.

Client: Malone Advertising, Akron, Ohio
P-O-P Company: G.F.A. Inc., Fenton, Mo.
Division: Temporary, Paper Goods and Soap
Comments: This display reminds consumers of the change of seasons, increased exposure to other school children and the need for the Kleenex product. The cartoon school bus includes a voice module, flashing lights and a moving stop sign erected above a 64-inch pallet of product.

Client: The Clorox Co., Oakland, Calif.
P-O-P Company: Inland Paperboard and Packaging Inc., Indianapolis
Division: Temporary, Paper Goods and Soap
Comments: The display gained placement in all of Clorox's target retail accounts. It emphasizes the introductory trial-size bottle through an inserted cut-out of the bottle in the display header.

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.