Household Cleaners

Client: APBI Interactive Kiosk Systems, Alexandria, Va.
Producer: AG Industries, Cleveland
Marketing Objective: It is designed to be a user-friendly unit that promotes personalized stickers on a computerized background. The unit is adaptable to any retail environment.

Client: The Procter & Gamble Co., Cincinnati
Producer: Markson Rosenthal & Co., Englewood Cliffs, N.J.
Marketing Objective: The goal was to develop ways to get the new Dryel product (a dry-clean only fabric care system) into as many different retail channels as possible.

Thomson-Leeds Company Inc.
Duracell USA
Comments: This display's unique shape was created to reinforce a new battery product's high-tech image. While distinctive in appearance, this prepack display is easy to load and refill. Flashing lights attract attention and the brochure pockets enable consumers to learn more about the product. This display exceeded original placement objectives by more than 50 percent.

Fuji Photo Film U.S.A. Inc., Elmsford, N.Y., is launching its "Shamu and Friends" promotion that culminates in a "Win a Trip to Sea World/Busch Gardens Sweepstakes." The promotion runs from May 1 through August 30 and will award one lucky family with a trip to the Sea World or Busch Gardens Theme Park of their choice.
   The program will receive in-store support from Fuji via on-pack violators and colorful P-O-P materials.