Home Improvement

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding - Permanent
Client: Mohawk Industries
Producer: AG Industries, Cleveland
Size of Run: 250
Comments: Merchandising the entire line of Mohawk's 120 tile samples, this unit features sample boards with product features, installation information and color choices. Maple and pearlwood laminated particle board provides an upscale brand image.

Retail Category: Home Centers, Hardware Stores and Mass Merchants
Display Type: Permanent Signage
Client: United Gilsonite Laboratories
Producer: Display Design & Sales Co., Philadelphia
Size of Run: 500
Comments: With concise information, full-color graphics and clean-finished wood samples, this display for wood stain enables a consumer to make an informed decision at the point-of-sale.

Retail Category: Home Centers, Hardware Stores and Mass Merchants
Display Type: Freestanding or Aisle Displays, In-line or Gondolas
Client: Elder & Jenks Brush & Roller Co.
Producer: Display Design & Sales Co., Philadelphia
Size of Run: 225
Comments: Standing 86 inches high, this display prominently positions its line of paint brushes and rollers in independent dealerships, prompting new user trial. So popular, the merchandiser was re-ordered four times in eight months.

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding Temporary
Client: Delta Faucet Co.
Producer: Inland Paperboard & Packaging, Indianapolis
Size of Run: 12,000
Comments: An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.

Client: ITW Brands, Wood Dale, Ill.
Comments: Although Home Depot stocks Paslode's pneumatic nailers, the retailer does not have adjacent shelf space available for support supplies. This display was designed to address Home Depot's desire to merchandise supporting supplies more effectively by enabling aisle placement of the fuel cells adjacent to tools that use them.
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Product: Linea lighting fixture
Number of display: 300
P-O-P company: Rapid Display, Union City, Calif.
Introduction: June 2000
Duration: Semipermanent
Construction: Brushed aluminum, acrylic, lithography, electronics
Display set-up: Field sales staff, retail staff
Cooper Lighting introduced its Linea lighting system with a countertop display that allows customers to turn on the fixtures to see the directional lighting power they offer.

Client: S-K Hand Tool Corp., Chicago
Comments: Peg and slat-wall compatibility make this freestanding display a versatile merchandising system for tools. Heavy duty casters provide mobility for cleaning and easy placement in high-traffic areas.
P-O-P Company: Wenzl & Co., Chicago

Client: Thomasville Furniture Industries, Thomasville, N.C.
Producer: Cormark, Elk Grove Village, Ill.
Comments: This display was designed to establish Thomasville as a premium cabinet line at The Home Depot. It features whole kitchen solutions rather than just cabinets by presenting sample cabinet doors, hardware, wood colors, wallpaper and paint colors. End-use photography also helps consumers decide which combinations are best for them.

Product: Multi-purpose lubricant
Number of displays: 650
P-O-P companies: Great Northern Corp. (headers), Racine, Wis.; Phillips-Ramsey (graphics), San Diego
Distribution: Auto stores, home centers, mass merchants and discount clubs
Introduction: January 2001
Duration: Temporary
Construction: Corrugated
The prepack heralds WD-40's new online fan club while promoting the popular lubricant for multiple uses.