Furniture

Client: Color Tile Inc.
Producer: Visual Marketing Inc.

Product: FSC Wallcoverings, a Division of F. Schumacher & Co., Waverly wallpaper borders
Number of displays: 500
P-O-P company: Thomson-Leeds Co., New York
Distribution: Paint, wallpaper and fabric stores
Introduction: March 1993
Duration: Permanent
Construction: Wire rack, styrene sign
FSC's Waverly borders display encourages consumers to take a hands-on approach: Velcro sample boards are easily removed for closer inspection or to bring to another area of the store for comparison to other wallpaper or fabric samples.

Product: Royal Appliance Dirt Devil vacuum cleaners
Number of displays: 1,000
P-O-P company: AG Industries Inc., Cleveland
Distribution: Mass merchants, discount stores and hardware stores
Introduction: June 1993
Duration: Permanent
Construction: Polyethylene and metal
Royal is marketing headers and merchandisers in 4- or 8-foot lengths, depending on the space the retailer allows for Dirt Devil products.

Product: LTL Home Products Inc. Primo prefinished doors
Number of displays: 300
P-O-P companies: Boston Retail Products, Medford, Mass. (frame); Anderson Advertising, Reading (signage); Industrial Sign & Screenprint, Tullytown, both of Pa. (silkscreening)
Distribution: Warehouse home center stores
Introduction: April 1993
Duration: Permanent
Construction: Steel panels

Product: Automatic pool cleaners and accessories
Number of displays: 3,000
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Pool supply stores, pool dealers and mass merchants
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic, four-color process printing
An Arneson spokesman estimates that "between 2,000 and 3,000" displays were sent to pool supply shops and major retail stores for a campaign, which began in January.

Product: Model 9220 HandyMixer cordless beater
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants, warehouse clubs and department stores
Introduction: March 1993
Duration: Permanent
Construction: Heat-bent, injection-molded styrene