Furniture

Product: Venetian blinds
Number of displays: 200-plus
Distribution: Home centers and discount stores
Introduction: January 1991
Duration: Permanent
Construction: Wire dividers and pegboard
Working models of venetian blinds on this display let customers see how they're installed, raised, opened and closed.

Product: FSC Wallcoverings Waverly wallpaper
P-O-P company: Abrams Fixtures, Atlanta
Distribution: Wallcovering dealers
Introduction: September 1991
Duration: Permanent
Construction: Vinyl board
Retailers can show decorating options (above) at the Best of Waverly Wallpaper Center by adding accessories like a chair. The other side (right) has display bins that show 12 different wallpaper patterns and coordinating borders.

Product: Microfresh Filtration System
Number of displays: 2,500
Average unit cost: $7
P-O-P company: Grady McCaulley Inc., N. Canton, Ohio
Distribution: Independent dealers
Introduction: Spring 1991
Duration: Semi-permanent
Construction: Corrugate
A countertop display from Royal Appliance encourages consumers to feel the difference in vacuum cleaner bags.

Product: Recliners
Number of displays: 125
P-O-P company: DCI Marketing,Milwaukee, Wis.
Distribution: Levitz Furniture Stores
Introduction: June 1990
Duration: Permanent
Construction: Steel plate base, sheet metal and vacuum-formed plastic work shelf
A Benchcraft display eliminates the need to keep extensive inventory.

Advertiser: Magic Chef, Cleveland, Tenn.
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: To renew trade interest in an ongoing cash rebate program and gain new participation. The temporary display involves motion-activated audio response.

Advertiser: Corning Inc., Corning, N.Y.
Producer: Dinaco, Irvington, N.Y.
Objective: To allow for twice as much product to be sold in the same amount of allocated shelf space in all retail configurations and accounts. Branded units don't allow competitive product intrusion. Fixtures were designed to last two to three years or more.