Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
