Footwear

Client: Jordan
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 18 months
Producer: Blackbox Productions Inc.
Unit Cost: Under $100
Production Date: 6/2/2008
Production Run Quantity: 1,000

Client: Jordan
Producer: IDL Worldwide
Materials and construction: Corrugate and styrene
Dimensions: 48" x 60" approx
Objectives: Customer involvement took place as a result of seeing an antique frame with a canvas print hanging in footwear retailers. Since this project was a stark contrast to typical footwear messaging, it prompts the customer to explore the presentation with greater interest.

Client: Nike
Country of Production: US/China
Country of Placement: US/China
Producer: IDL Worldwide
Materials and construction: Wood, laminate and metal

Producer: IDL Worldwide
Client: Jordan
Materials and construction: PETG
Dimensions: 48" x 60" approx
Objectives: The bright color palette and the unique textures attract the attention of the mall customers. The texture on the presentation bring attention to the fine detail and premium materials used to construct the shoe itself
Results: The presentation clearly communicates the Jordan brand in an interesting way and glorifies the shoe that they are displaying for that particular launch.