Drug Store

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: Revlon International UK, London
Distribution: Super Drugstores and Chemists
Size of Run: 120
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To create an open-sell environment with testers. The unit had to be flexible and adaptable to accommodate various customizations of planograms in any retail environment.

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Product: Mountain Air Filter Registers
P-O-P company: Wilton-Connor Packaging, Charlotte, N.C.; Creative Energy Inc., Johnson City, Tenn.
Distribution: Home centers, mass merchants, drugstores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Best Dressed Homes has created a variety of display options for its Mountain Air filters to make them appealing for a broad range of home center stores, mass merchants and drugstores.