Drug Store

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Product: Zim's Crack Crème
Number of displays: 20,000
P-O-P companies: Meridian Displays & Merchandising (power wing, mini, wing), St. Paul, Minn.; Sebring Container Corp. (PDQ tray), Salem, Ohio
Distribution: Pharmacies, drugstores, mass merchants
Introduction: November 2001
Duration: Semipermanent
Construction: Four-color graphics litho-laminated to E-flute corrugate
Display set-up: Retail staff

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Client: Whitehall-Robins, Madison, N.J.
Comments: This nine-bin lipcare center merchandises six Chap Stick products and three Rite-Aid lip balms. The unit hangs above the gum at checkout counters.
Introduction: June 2001
Size of Run: 1,565
Construction/Materials: Styrene extrusion, galvanized wire bracket, four-color adhesive label, four-color SBS graphics
Distribution: Rite-Aid drugstores
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Comments: This display was designed for both drugstores and surf shops. The unit can be used on wheels for enhanced mobility, affixed to a gondola or installed as an endcap. Although the unit is relatively expensive compared to other suncare product displays, it is designed to last several years.
Introduction: February 2001
Size of Run: 1,200
Construction/Materials: Metal tubing and support shelves, vacuum-formed surfboards, screened logo header, acrylic casters

Client: AOL Time Warner, New York
Comments: In addition to supporting a national launch for InStyle magazine, this floorstand provided additional inventory to prevent out of stocks in permanent display areas.
Introduction: October 2001
Size of Run: 10,000
Construction/Materials: E-flute corrugated, direct print on Kraft paper
Distribution: Drugstores and mass merchants
P-O-P company: Inland Paperboard & Packaging, Indianapolis