Drug Store

Highlights from the research firm's October 2002 channel report

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: These temporary floorstands are used to highlight each brand separately.

Client: Sherwood Brands, Rockville, Md.
Introduction: July 2002
Construction: Corrugate
Distribution: Mass merchants, drugstores, supermarkets
P-O-P company: Smurfit-Stone Container Corp., Sandston, Va.
Comments: Eighty bags of Got Milk? candy fill this temporary floorstand/shipper. The display highlights the calcium benefits of the product.

Moooove over Milk Duds...

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2003
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: Kicking off the golden anniversary year for Peeps, new Pink Hearts will be in stores for Valentine's Day. Both displays were designed to draw attention to the products for the holiday.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: This power wing was recently introduced to feature both candy brands -- sour Sqyntz! and minty Myntz!