Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute Seeing Green ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion Cows Gone Wild Dr Pepper/Seven Up Enters Single-Serve Milk Market With Spunky Raging Cow Men Spend More at Supercenters Walgreen Cross-Merchandising Walgreen Sale Tactics Claritin Teaser Unilever Products Sale First Previous 2125 2126 2127 2128 2129 Next Last
