Drug Store

Client: McNeil Consumer Healthcare, Guelph, Canada
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 3,630
Materials/Processes Used: Four-color litho mounted to E-flute corrugated.
Comments: A small footprint was required so the display could fit at checkout or prescription counter locations. Only a 4-inch-by-10-inch area is required.

Client: Lifescan Inc., Milpitas, Calif.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: July 2003
Size of Run: 3,935

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC
Duration: Permanent
Size of Run: 3,000
Comments: Topped by an umbrella, this merchandiser can be placed indoors and outside, too, for sidewalk sales. It holds a large amount of product and makes use of the fun, unmistakable Coppertone "girl with dog" graphic.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: August 2003
Size of Run: 1,650

Client: Unilever Home and Personal Care, Greenwich, Conn.
Introduction: November 5, 2003
Dimensions (H x W x D): 2' x 2' x 2'
Weight: 5 lb.
Producer: Array, Los Angeles
Duration: Temporary
Size of Run: 21,000
Comments: At drug accounts Walgreens, CVS and Eckerd, this display earned 85% sell-in. The display hits stores prepacked along with an optional Spanish-language header that can be swapped in.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: August 2003
Size of Run: 4,500
Comments: This pre-packed display was designed for Walgreen's "RX Table" location near the pharmacy counter. The base wrap slides over the store fixture.

Client: CVS, Woonsocket, R.I.
Producer: Diam International, Woodside, N.Y.
Duration: Permanent
Size of Run: 1,040
Comments: CVS is the exclusive carrier of Lumene skin care and cosmetics products in the United States, so the drugstore needed a sophisticated display to immediately establish brand credibility. The display uses lighting as a way to call attention to the product line.