Walgreens activated the status of Procter & Gamble’s Gillette as an National Football League and Super Bowl sponsor in a Jan. 31 digital circular feature that promoted complementary offers.
CVS Pharmacy tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event with multiple features in its concurrent circular dangling ExtraBucks rewards to loyalty members who purchase $30 worth of select product from brands including Tampax and Crest.
