Rite Aid tied in to Procter & Gamble’s March 28 brandSaver FSI event with a feature in its concurrent circular promising loyalty cardholders $10 in wellness+ BonusCash with purchase of $30 worth of participating SKUs.
CVS Pharmacy tied in to Procter & Gamble’s March 28 brandSaver FSI event by including a slew of brands in its annual pre-Easter, Spring-themed $10 cash card incentive.
CVS Pharmacy brought its “Sensitive Friendly” badge into stores to highlight products that are free from common allergens and irritants and promote transparency.
