Department Store

Brand: MNG by Mango at JCPenney
Insight: JCPenney has had success with its shop-in-shop model and considers itself a leader in department store fast fashion.
Solution: Introduce the MNG by Mango shop with a heavy digital and social media campaign to attract the chain's target shoppers.
Description: The MNG by Mango shop-in-shop at JCPenney is supported by social media efforts on Facebook and digital tools like JCPenney's iPhone app.

Largest marketing effort in the company's 84-year history

Client: Coty US, LLC., New York, NY
Product(s) Promoted: Beyonce Heat Fragrance
Distribution: Department Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 12/15/09
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 10" x 6"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Client: Sharp Electronics, Mahwah, NJ
Product(s) Promoted: Sharp Quattron Aquos LED TV
Distribution: Sears, Electronics Expo, PC Richards & 6th Ave. Electronics
Number of Stores: 1,131
Production Run Quantity: 1,131
Introduction: 4/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 48" x 20"
Weight: 100 lbs.
Budget Category (U.S.): $601 - $650 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: LG Consumer Electronics, Englewood Cliffs, NJ
Product(s) Promoted: Home Theater Components
Distribution: Sears, Fry's, Regional Electronic Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 5/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 51" x 48" x 21"
Weight: 100 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Trans World Marketing, East Rutherford, NJ