Cosmetics

"This full-length power wing from L'Oreal is an excellent example of how the right color scheme can catch the attention of specific consumers. (In this case, men with thinning hair.) The silver, red and black combination on the display and packaging dramatically stands out from the typical array of colors and shades found in the hair care aisle.
    This display presents product in a straightforward way and simply states the key benefit: "Thickening Effect." It all adds up to a display that will surely see gains."

-- From "Ricci at Retail," published June 2004

A case study from the Promotion Marketing Association's 2004 Reggie Awards

This floorstand had to mimic the distinctive color and shape of the product line, which the client was introducing to the market.

• Custom color-matching. The graphic colors are hot-stamped on the shelf and screenprinted on the "cap" (header).
• Multiple configurations. The unit is shipped with a corrugated base for the floor unit and with hardware to hang on a sidekick cage.
• Shelf strength. Injection-molded trays hold 50 pounds of product.

Design Data

• Producer: Design Display Group, Carlstadt, N.J.