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Cosmetics

  • CoverGirl What's New Eyelights Mascara Launch

    Client Company: Procter & Gamble
    Category: Cosmetics - Women
    Intended Length of Use: 2 months
    Producer: Alliance, a Division Of Rock-Tenn Company
    Unit Cost: Under $100
    Production Date: 10/13/2008
    Production Run Quantity: 1,300
    Objectives: Engage shoppers in the display. Educate on the eye-brightening benefit. Drive trial on CoverGirl Exact Eyelights Mascara.
    CoverGirl What's New Eyelights Mascara Launch
  • CoverGirl Outlast Lip Value Walmart Endcap

    Client Company: Procter & Gamble
    Category: Cosmetics - Women
    Intended Length of Use: 1 month
    Producer: Alliance, a Division Of Rock-Tenn Company
    Unit Cost: Under $200
    Production Date: 6/4/2008
    Production Run Quantity: 2,200
    Objectives: Drive customer retail. Introduce recording artist and CoverGirl model Queen Latifah's new single. Continue to drive CoverGirl's presence in the lip segment.
    Materials:. Corrugated endcap structure. Push and pay music box.
    CoverGirl Outlast Lip Value Walmart Endcap
  • CoverGirl Eyelights Mascara Walmart Endcap

    Client Company: Procter & Gamble
    Category: Cosmetics - Women
    Intended Length of Use: 1 month
    Producer: Alliance, a Division Of Rock-Tenn Company
    Unit Cost: Under $100
    Production Date: 10/13/2008
    Production Run Quantity: 3,700
    Objectives: Engage Shoppers with the display. Educate on the eye-brightening benefit. Drive trial on CoverGirl Exact Eyelights Mascara.
    Materials: Corrugated endcap structure, LED light harness
    Results: 3.2 market share with less than 2 months of sales
    CoverGirl Eyelights Mascara Walmart Endcap
  • Johnson & Johnson Aveeno Walmart Endcap

    Client Company: Johnson & Johnson
    Category: Hair and Skin Care
    Country of Production: Canada
    Country of Placement: Canada
    Intended Length of Use: 2 months
    Producer: Artisan Complete
    Unit Cost: Under $300
    Production Date: 1/1/2008
    Production Run Quantity: 183
    Johnson & Johnson Aveeno Walmart Endcap
  • Olay Pro-X Endcap

    Retailer: Walmart
    Location: Norwalk, CT
    Olay Pro-X Endcap
  • Maybelline Corner Island Display

    "This Maybelline mascara display was literally designed for this major drugstore chain's space, and it fits perfectly. The molded plastic base exactly fits the curved portion of the cosmetics counter corner and grabs shoppers' attention with its brilliant green color. The rich black background of the display really makes the products and the graphics pop and creates a near 3-D effect while nicely establishing Maybelline's space in the overall section. Good planning and partnering between the brand, the retailer and the display's producer has paid off in this excellent presentation."
    Maybelline Corner Island Display
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