"In the highly competitive world of cosmetics, space is always at a premium -- along with the ability to differentiate from the massive walls found in most drug and mass cosmetics stores. This endcap from Rimmel accomplishes both goals seamlessly by using a powder-coated steel structure, and well-designed and positioned injection-molded trays.
The core red color defines and highlights the space as well as key copy points. The high-visibility graphic header and side panels provide additional attention-grabbing details. This is a nicely done unit that has earned its endcap placement."
