Convenience Stores

Retail Channel: C-Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Busch NASCAR End Aisle Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
To reinforce Busch's involvement with NASCAR Racing, this 'idea' piece was developed. The beer stacks into the top of the piece, making it very space efficient and easy to restock.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs.

Client: Metacom Music, Maple Grove, Minn.
Products Promoted: CD and cassette music
Marketing Strategy: The Jukebox was designed to entice customers with a recognizable image. They can interact with it much like a real jukebox.
Introduction: June 1998
Number of Displays: 2,000
Distribution: Mass merchants, convenience stores, music merchants
Construction/Materials: HDPE, PS, wood, electronic components
P-O-P Company: Brookdale Plastics, Plymouth, Minn.

Product: Dr Pepper soft drink
Number of displays: 36,000 pole signs, 66,000 shelf talkers, 41,000 cold vault clings and vendor decals, 1,700 spectaculars
P-O-P companies: McCracken Brooks (creative), Minneapolis; Prestige Display & Packaging (display spectacular), Dayton, Ohio; Heritage Press (paper signage), Dallas; Rand Graphics (clings), Wichita, Kan.; Profit Master Displays (rack graphic kits), Atlanta
Distribution: Supermarkets and convenience stores
Introduction: February 2000
Duration: Temporary