Convenience Stores

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Pfizer Consumer Healthcare, Morris Plains, N.J.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 116,000
Comments: Scheduled for a reorder of 48,000, this counter unit for Listerine PocketPaks was a part of one of the most successful product launches in Pfizer history. The display's small footprint adds to a quick dollar turn.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors
Distortion-printed cooler door signs helped Snapple create a buzz during the Venom product launch.

Retail Category: C-stores
Display Type: Freestanding: Temporary
Client: Pepsi-Cola Co., Purchase, N.Y.
Producer: Triangle Display Group, Philadelphia
Size of Run: 5,000
Comments: This floorstand was designed to generate trial of new Starbucks Doubleshot. The displays hold seven cases of product in a compact footprint designed to fit within tight c-store environments.

Retail Category: C-stores
Display Type: Motion, Light or Sound
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 75,000
Comments: The gyroscopic motion of this display for Winston's Evo flask pack is driven by a small, battery-powered motor. Graphics are four-color process on foil.

Retail Category: C-Stores
Display Type: Counter: Permanent
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 40,000
Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors