Convenience Stores

Product: Dr Pepper 20-ounce bottles
Number of displays: 3,000
P-O-P company: What's the Big Idea?, Plano, Texas
Distribution: Convenience stores
Introduction: May 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Dr Pepper bottlers and regional sales managers
Marketers at Dr Pepper created this ceiling tile display to get extra attention for Dr Pepper in 20-ounce bottles and to pull the product away from the mainstream merchandising pieces in convenience stores.

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.

A profile of Pepsi's Christopher DeMarco

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: November 2001
Number of displays: 32,500
Construction: Five-color flexo printing on bleach white E-flute corrugate
Distribution: Mass merchants, convenience stores
P-O-P company: Triangle Display Group, Philadelphia

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2003
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: Kicking off the golden anniversary year for Peeps, new Pink Hearts will be in stores for Valentine's Day. Both displays were designed to draw attention to the products for the holiday.

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.

Product: Green Berry Rush Hawaiian Punch
P-O-P companies: Latitude, Dallas; Mosaic Relevance Marketing, Addison, Texas; Michael Cory Design, Dallas
Distribution: C-stores and supermarkets
Introduction: April 2002
Duration: Temporary
Construction: Paperboard, vinyl
Display set-up: Retail staff