Circle K deployed an Easter-themed missive on March 31 spotlighting SKUs from Mars Inc.'s Twix, M&M's, Starburst and Snickers under a "put all your eggs in one basket" message.
7-Eleven hosted an overlay to Coca-Cola's "Bracket Refresh" instant-win game and sweepstakes, which leveraged the manufacturer's sponsorship of the NCAA's Division I Men’s Basketball Tournament.
