Consumer Electronics

Thomson-Leeds Co.Sony Corp. of America
Designs Unlimited
Interactive: Shelf Units

Product: New York Telephone Co. Call ID
Number of displays: 350
P-O-P companies: Display Creations Inc., Brooklyn, N.Y. (unit design and manufacture); Florville Design, New York (artistic design)
Distribution: Retail stores and electronic specialty stores
Introduction: December 1992
Duration: Permanent
Construction: Fabricated Lucite, silkscreened, stepping motor with a circuit board attached to each unit, which drives a picture card. The display is battery powered.

Product: Guitar strings
P-O-P company: Neon Glassworks, Louisville, Colo.
Number of displays: 400
Distribution: Music stores
Introduction: December 1992
Duration: Permanent
Construction: Exposed neon with neo-grid subscript
A neon sign for J. D'Addario is designed to bring attention to a product that is often relegated to a single store location.

Product: Hewlett Packard printers
Client: Hewlett Packard Co.
P-O-P company: Thomas A. Schutz Co.
Category: International

Product: Amstrad computers
Client: Amstrad
P-O-P company: de Diam/Decoretalage
Category: Services & Informatique (promotional)

Product: Telephones and answering machines
Number of displays: 1,400
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants
Introduction: September 1992
Duration: Permanent
Construction: Extruded and injection-molded plastic, fabricated acrylic and painted Masonite.
The Flex System display unit comes in modular 2-foot and 4-foot sections, which hook together to create custom departments up to 20 feet long.