Rayovac Barbie Flashlight Floorstand
Client: Rayovac, Madison, Wis.
Introduction: Summer 2003
Producer: Smurfit-Stone Display Group's Castle Rock Division, Adams, Wis.
This floorstand promotes co-branded Barbie and Rayovac flashlights and lanterns. As this unit sells down, retailers can place its shelves onto a sidekick display. It can hold 36 SKUs, or 72 if used as a two-sided display.