Consumer Electronics

Client: Motorola Inc.
Producer: Visual Marketing Inc.

Product: Computer shareware
Number of displays: 2,500
P-O-P companies: Reprints Inc. (graphics), San Marcos; Commander Corrugated (manufacture), Orange, both of Calif.
Distribution: Mass merchants, supermarkets, bookstores, computer and department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: Corrugated
Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.

Client: Letraset USA
Producer: Shannen Promotions Inc.

Product: Electronic Check Printing Accountant
Number of displays: 1,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Vacuum-formed, co-extruded styrene; hot-stamped logo, trimand copy.
Approximately 1,000 displays were shipped to a variety of small accounts -- department stores and some small chains -- for a campaign, which began in late March.

Client: Sony Corp. of America
Producer: Design Display Group
Category: Fabricated Plastics: Counter, Shelf or Table Unit
Comments: Laser-cut acrylic hands were utilized to secure the Video Walkman to the display, as well as cover the eject button to prevent consumers from tampering with it. Two sets of holes are located beneath the product to facilitate adjustment for product widths.

Product: Philips Consumer Electronics Co. DCC 900 digital compact cassette deck
Number of displays: 500
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Introduction: October 1992
Duration: Permanent
Construction: Vinyl-clad wood (base); metal (floor support); laminated wood (upper portion); clear plexiglass (brochure holder and headphone/remote control caddy)

Chicago Show
Video Technologies Inc.
Rotationally/Blow-molded Plastics: Counter, Shelf and Table Units

Thomson-Leeds Co.Sony Corp. of America
Designs Unlimited
Interactive: Shelf Units

Design Display Group Inc.
Sony Corp. of America
Wood: Floorstands