Consumer Electronics

Conocraft A Creative Solutions Group Co.
AT&T Wireless

Design Display Group Inc.
Reiser and Reiser Advertising/Marketing
Comments: Using a leather-look material, this vacuum-formed display had the realistic appearance of an automobile console. This helped establish the idea that this product was designed specifically for use in cars.

Products: Mamiya 7, 645, RZ65 and RB65 professional camera systems
Number of displays: 400
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: High-end camera stores nationwide
Introduction: June 1998
Duration: Permanent
Construction: Brushed gun metal acrylic; atttached acrylic lettering; textured, vacuum-formed plastic insert
This unit is unique because one outer shell and two interchangeable inserts accommodate a total of four cameras and eight lenses for Mamiya America Corp.

Product: Hand generated radio and lantern
Number of displays: 2,500 of each
P-O-P company: Medallion Associates, N.Y.
Distribution: Sporting goods stores, mass merchants, specialty stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
When BayGen Power USA launched its radio that operates without batteries or the use of electricity, the company knew its display had to demonstrate the process of hand winding.

Gage In-Store Marketing
Sprint
Comments: The purpose of this display was to stimulate impulse sales, enhance brand presence, and pay for itself within ninety days. The unit was unusual in that it effectively merchandised items that are typically kept under lock-and-key. This aspect helped increase retail placement. The display was also successful because it linked two well-known brands in the telecommunications industry, building consumer confidence.

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To catch the consumers' eye to ensure that they know each computer with a wobbler contains the Pentium II chip.
Introduction: Spring 1998
Construction/Materials: .030 pt lenticular, die cut with plastic wobblers attached to the back.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Sharp Electronics Corp., Mahwah, N.J.
Product Promoted: Sharp Mobilon Palmtop Computer
Objective: Sharp wanted a countertop display that echoed the high-quality appearance of the computer, encouraged trial and educated consumers on the benefits.
Introduction: December 1997
Construction/Materials: Stainless steel, acrylic, metal security bar, and four-color process printed header and manual
P-O-P Company: Impact Displays Inc., New York

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Windows 98 software, Microsoft hardware devices and games
Objective: The modular display is designed to highlight Windows 98 and complementary products.
Introduction: June 1998
Construction/Materials: Hybrid construction of Sintra and metal
P-O-P Company: Rapid Displays (production), Union City, Calif.; Becker Design (graphic design), Union City, Calif.