Consumer Electronics

Mercadeo Empresarial (Promarket Mexico)
Motorola de Mexico
Comments: The goal was to improve sales of every Motorola product being offered in Mexico while unifying the brand's image. The equipment is highly visible because it is lighted from the top with slim lamps. The clouds in the background are also backlit. Since the installation of the display, some stores have reported record results, especially in the sales of products such as two-way radios that are not otherwise heavily advertised.

Design Display Group Inc.
Sony Electronics Inc.
Comments: The unit was designed to fit into the smallest amount of space in a setting that mimicked the under cabinet area of an ordinary kitchen. The materials that were chosen give the unit an upscale, modern look. It helped promote this more expensive option over a lower-priced competitor's product.

Client: Sentry Industries Inc., Tarrytown, N.Y.
Products Promoted: Calculators
Objective: The Sentry Schoolhouse display merchandises either 80 calculators or 64 value-pack calculators with watch products. It has an eye-catching, dimensional litho schoolhouse header and is offered as a floorstand or power wing.
Introduction: May 1999
Construction/Materials: Four-color litho-laminated dimensional header, two-color plus varnish flexo printed tray and base
P-O-P Company: Triangle Display Group, Philadelphia