Consumer Electronics

Client: Transparent Language, Merrimack, N.H.
Distribution: CompUSA stores
Size of Run: 210
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Computer Software

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: MindStorm Interactive Learning Center
Objective: To provide customers with instructions on how Lego products work without disturbing other shoppers or store employees.
Introduction: December 1998
Construction/Materials: Multiple computer-optimized reflection surfaces to focus sound waves to a laser-like beam
P-O-P Company: SoundTube Entertainment Inc., Park City, Utah

Client: Sears Roebuck and Co., Hoffman Estates, Ill.
Distribution: Sears electronic departments
Size of Run: 900
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Personal Telecommunications
Objectives: The client wanted a display that would exhibit the department's complete line of radar detectors, CBs and scanners. It also needed to communicate to the customer the features, brand name, price and model number of each product. The unit was designed to last for a three-year period.

Client: Panasonic Consumer Electronics Co., Secaucus, N.J.
Distribution: Specialty car audio dealers
Size of Run: 40
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Transportation
Objectives: To design a unit that would allow customers to experience the awesome surround sound and picture quality of DVD and to grab their attention in a crowded, competitive environment. It also allows dealers to demonstrate the DVD system, showing unprecedented viewing options for rear seat passengers.

Client: DraftWorldwide for Sprint, Chicago
Distribution: Big K and Super K retail outlets
Size of Run: 1,300
Producer: Rapid Displays, Chicago
Division: Temporary, Personal Products and Accessories
Objectives: To create and build consumer awareness of the arrival of Sprint PCS at Big K and Super K retail outlets during the month of October 1999.

Client: Thomson Consumer Electronics, Indianapolis
Distribution: Mass merchants, warehouse clubs, department stores and specialty shops
Size of Run: 150
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create a display that would educate the consumer and demonstrate the features of the RCA Home Theater Surround Sound Speaker System.

Client: Iomega
Producer: Creative Source International
Comments: This countertop display was widely accepted among retailers. It was still being used months after the product's introduction.