Consumer Electronics

Products: Timeport 270c cellular phone and Alltel service
Number of displays: 600
P-O-P companies: Rapid Displays (manufacture), Chicago and Union City, Calif.; Marketing Continuum (design), Dallas
Distribution: Alltel Corp. service stores
Introduction: September 2001
Duration: Permanent
Construction: Litho-mounted to 200-pound E-flute corrugated and 3/16-inch foamboard; battery-powered rotary motor; fiber poles and stock wire feet
Display set-up: Merchandising managers

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
This poster for the Cyber-shot line is one in a series that highlight ease-of-use with lifestyle images.

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.

Retail Category: Consumer Electronics/Entertainment
Display Type: Counter Displays - Permanent
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 500
Comments: This countertop display showcases an MP3 and AAC (Advanced Audio Coding) player. A security bracket prevents theft without interfering with any of the unit's controls.

Retail Category: Consumer Electronics/Entertainment
Display Type: Freestanding - Permanent
Client: Disney Interactive
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 1,400
Comments: This vacuum-formed styrene fire truck features four-color litho decals, die-cut litho-mounted sintra and adjustable trays that can hold two different package sizes of Disney software.

Retail Category: Consumer Electronics/Entertainment
Display Type: In-line, Gondola or On-shelf Displays
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 550
Comments: Half-inch 3030 acrylic, powder-coated steel and multicolored silkscreened graphics were chosen to create the "surround" feeling of theater and showcase the system in an environment similar to the home.

Weapons for a Sonic Assault

Product: SeaLife ReefMaster camera
Number of displays: 900
P-O-P company: Taurus Display Corp., Cherry Hill, N.J.
Distribution: Diving equipment and photography retailers
Introduction: 1999, with ongoing display revisions
Duration: Permanent
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
Pedestal displays for Pioneer Research's SeaLife camera help customers see how the camera slides out of its protective casing for use on land.