Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.
Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.
As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.
Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras.
