Consumer Analytics

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.

Path to Purchase Institute and Retail Leader teamed with Vizit on a research report examining the challenges and opportunities in creating visually engaging experiences for the online consumer.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

Research shows there’s a consolidation opportunity for retail media, says Criteo's Ryan Britton.

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.