Candy & Gum

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Ice Breakers Berry Sour Gum
Distribution: Wal-Mart
Number of Stores: 3,500
Production Run Quantity: 7,000
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 18 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: GMR Marketing for Wrigley's, New Berlin, WI
Product(s) Promoted: Wrigley's 5 Gum
Distribution: Nightclubs, bars, trendy hot spots
Number of Stores: 740
Production Run Quantity: 740
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 19" x 14" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $101 - $150

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat caramel bars
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: December 2006
Intended Duration: Less than one week
Dimensions (H x W x D): 16" x 6" x 4"
Weight: 4 lbs.
Budget Category (U.S.): Less than $5

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Altoids Chocolate Dipped Mints
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 6,000
Introduction: December 2006
Intended Duration: 1-2 months
Dimensions (H x W x D): 47" x 23" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10

Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: 21 specially colored M&M's
Distribution: Party City National Stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 72" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Elephant Branding, Miami, FL
Product(s) Promoted: Jelly Belly Candy
Distribution: Drop Ship to Restaurants
Number of Stores: 350
Production Run Quantity: 350
Introduction: March 2007
Intended Duration: Years
Dimensions (H x W x D): 48" x 18" x 18"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250
Producer: Global Marketing Group, Fair Lawn, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat candy bars
Distribution: Convenience Stores
Number of Stores: 3,000
Production Run Quantity: 6,000
Introduction: April 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Retailer: CVS
Location: Atlanta

Retailer: CVS
Location: Atlanta