Candy & Gum

Retailer: Albertsons
Location: Los Angeles

Retailer: Kmart
Location: Chicago

Retailer: Meijer
Location: Chicago

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne 60-Piece Jumbo Pack
Distribution: Wal-Mart
Number of Stores: 800
Production Run Quantity: 2,200
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 25" x 14" x 3"
Weight: 9 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Colombina S.A., Cali, Colombia
Product(s) Promoted: Bon Bon Bum Lollipop
Distribution: Supermarkets in 32 states
Number of Stores: 30,040
Production Run Quantity: 30,040
Introduction: July 2006
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Solutions Group Ltd., Bogota, Colombia

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Ice Breakers Berry Sour Gum
Distribution: Wal-Mart
Number of Stores: 3,500
Production Run Quantity: 7,000
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 18 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: GMR Marketing for Wrigley's, New Berlin, WI
Product(s) Promoted: Wrigley's 5 Gum
Distribution: Nightclubs, bars, trendy hot spots
Number of Stores: 740
Production Run Quantity: 740
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 19" x 14" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $101 - $150

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat caramel bars
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: December 2006
Intended Duration: Less than one week
Dimensions (H x W x D): 16" x 6" x 4"
Weight: 4 lbs.
Budget Category (U.S.): Less than $5

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Altoids Chocolate Dipped Mints
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 6,000
Introduction: December 2006
Intended Duration: 1-2 months
Dimensions (H x W x D): 47" x 23" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10