Automotive

Advertiser: Chrysler Motors, Detroit
Producer: Thomson-Leeds, New York
Objective: To create a new profit center for Chrysler dealerships and to provide a more appealing environment for consumers to browse and shop. The center is completely modular, permitting dealers to design a configuration that suits available space and customers' buying habits.

Advertiser: United Airlines, Chicago
Producer: Embosograph Display Co., Barrington, IL
Objective: To provide an eye-catching display that will blend in with the basic decor of the airline's ticket offices and will break through the clutter of materials from other travel-related products in travel agency offices.

Advertiser: American Isuzu Motors, City of Industry, CA
Producer: Alcone Promotion, Irvine, CA
Objective: To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.

Advertiser: Pontiac Division, General Motors Corp., Pontiac, MI
Producer: Design Forum, Dayton, OH
Objective: To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.