Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.
P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.
This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.
