Alcohol

Client: Atlanta Brewing
Products promoted: Red Brick Beers -- American Wheat, Ale, Golden Lager and Summer Brew
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Litho laminated corrugated
Introduction: July 1996

Client: Sutter Home Winery
Product promoted: Montevina wine
Producer: Ruszel Woodworks Inc.
Location: Benicia, Calif.
Distribution: On-premise (restaurants)
Material/Process: Pine, birch plywood, brass hardware, printed insert cards
Introduction: April 1996

Wencel Hess Design and Promotions
Jacob's Well Back Bar
Jim Beam Brands Co.

Graphic Converting Inc.
This Bud's for You Motion Display
Anheuser-Busch Inc.

AI Gar/The Display Connection Inc.
Tanqueray Sterling Vodka "Spikes" Rack
Schieffelin & Somerset Co.

Palmer Promotional Products
Laser Enhanced Acrylic TableTent
Stroh Brewery

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996

Banta Merchandising Products
Coors Light Pool Cue Rack & Rack Hanger
The Integer Group for Coors Brewing Co.

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer