Alcohol

Product: Coastal Wine
Number of displays: 2,000
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Supermarkets and independent grocery stores
Introduction: April 1997
Duration: Permanent
Construction: White vinyl laminated MDF sides, pine shelving and trim, two-piece lauan plywood back
A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.

Client: Anheuser-Busch Inc.
Producer: Graphic Converting Inc., Niles, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beer/Wine/Spirits
Production Run: 1,500
Unit Cost Range: $25-$99
Comments: This display has three different motions -- the alligator's head and tail and the three frogs -- and each is moving in a different direction.

Client: United Distillers North America
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Plastics - Beer/Wine/Spirits
Intended Length of Use: 2 years
Production Run: 1,050
Unit Cost Range: $25-$99

Client: Adolph Coors Co.
Producer: Stout Marketing, St. Louis
Category: Signs - Beer/Wine/Spirits
Intended Length of Use: 1 year
Production Run: 255
Unit Cost Range: $25-$99

Client: Pete's Brewing Co.
Producer: Jefferson Smurfit Corp. Display Group, Carlstadt, N.J.
Category: Paperboard (Corrugated/Chipboard/ Foamboard) - Apparel & Accessories/Footwear (Non-Athletic)
Intended Length of Use: 4-6 months
Production Run: 300
Unit Cost Range: $100-$250